The Cheeseletes

Victory Cheese is a grassroots, volunteer task force of leading industry voices and thought leaders who have come together amid the coronavirus pandemic to help save the U.S. specialty cheese industry and the family businesses behind most every company.

Cheese organizations and entrepreneurs across the U.S. are banding together in an unprecedented effort to save small cheese companies from financial ruin and to prevent the collapse of a beloved staple of the American diet. Producers are reporting 30-80 percent revenue declines and see little chance of a turnaround anytime soon. 

With restaurants still mostly shuttered and grocery stores focused on mass-produced products, the COVID-19 crisis is devastating the supply chain for specialty cheese. Small family dairy farms, artisan cheesemakers and the regional distributors and retailers who bring their products to market continue to be severely affected.  Additionally, popular cheese festivals, events and farmers markets have been cancelled.

“Our members and others are working together to address this urgent problem and come up with a timely and meaningful response to save their businesses and keep specialty cheeses’ treasured place in American cuisine,” said Karen Lundquist, Executive Director of the American Cheese Society and Victory Cheese member. “With the launch of Victory Cheese, we’re working to boost sales and create resources, which will help carry them through, and preserve the incredible craft that feeds us all.”

Victory Gardens in World War II were designed to boost morale and feed families in troubled times. Victory Cheese is designed to boost the cheese industry and give cheese lovers a chance to do their part in saving it.

Thank you for your support!