Planning Guide
GivingTuesday Is November 30, 2021
Messaging and Supporter Engagement
- Create a tagline or two that you can use in social media and email messaging. For example, a nonprofit that raises money to preserve botanical gardens might use, "Help us grow in 2021!"
- Establish important key facts: an example of a beneficiary who you've helped this year, an impressive statistic, fast facts that you can turn into a graphic, a heartwarming testimonial from a board member or volunteer, etc. These will add the personal and real touch to your communications.
- People are looking for connection! Think of ways you can engage supporters throughout the giving season. Think of mini-activities, like a pen pal club, Zoom webinar or discussion, weekly Facebook livestreams with various board members and supporters, Q&A sessions, giveaway on social media, virtual race or challenge, a GivingTuesday ambassador program, small outdoor events, or volunteer activities.
- Look for matching-gift opportunities — board members and local businesses are great places to start.
Website
- Add a banner image to your site featuring your GivingTuesday branding or messaging.
- Add a call-to-action button on your main nonprofit site that links to your donation form or fundraising campaign page, like GiveSignup.
- Consider using a GiveSignup donation website as your main GivingTuesday website. You can use a cover page to add images, text, and calls-to-action.
- Create a custom list on your email platform with all your supporters from previous events, donation campaigns, fundraisers, etc.
- Customize a template that you will use throughout your GivingTuesday campaign, which will make sending emails much faster as you have less time later on.
- If you already send out a monthly newsletter, include links to your GivingTuesday form or campaign there too.
Social Media
- Post regularly starting around a month out. It might help to create a content calendar and schedule posts to go up.
- Focus your efforts on Facebook and Instagram, but figure out where your supporter base is and adjust as needed.
- Use sites like Canva to create graphics.
- Create a hashtag, or come up with another way to get supporters posting about your nonprofit, and then share those posts on your page.