Planning Guide

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GivingTuesday Is November 30, 2021


Messaging and Supporter Engagement

  • Create a tagline or two that you can use in social media and email messaging. For example, a nonprofit that raises money to preserve botanical gardens might use, "Help us grow in 2021!"
  • Establish important key facts: an example of a beneficiary who you've helped this year, an impressive statistic, fast facts that you can turn into a graphic, a heartwarming testimonial from a board member or volunteer, etc. These will add the personal and real touch to your communications. 
  • People are looking for connection! Think of ways you can engage supporters throughout the giving season. Think of mini-activities, like a pen pal club, Zoom webinar or discussion, weekly Facebook livestreams with various board members and supporters, Q&A sessions, giveaway on social media, virtual race or challenge, a GivingTuesday ambassador program, small outdoor events, or volunteer activities. 
  • Look for matching-gift opportunities — board members and local businesses are great places to start. 


  • Add a banner image to your site featuring your GivingTuesday branding or messaging.
  • Add a call-to-action button on your main nonprofit site that links to your donation form or fundraising campaign page, like GiveSignup.
  • Consider using a GiveSignup donation website as your main GivingTuesday website. You can use a cover page to add images, text, and calls-to-action.


  • Create a custom list on your email platform with all your supporters from previous events, donation campaigns, fundraisers, etc.
  • Customize a template that you will use throughout your GivingTuesday campaign, which will make sending emails much faster as you have less time later on.
  • If you already send out a monthly newsletter, include links to your GivingTuesday form or campaign there too.

Social Media

  • Post regularly starting around a month out. It might help to create a content calendar and schedule posts to go up.
  • Focus your efforts on Facebook and Instagram, but figure out where your supporter base is and adjust as needed. 
  • Use sites like Canva to create graphics.
  • Create a hashtag, or come up with another way to get supporters posting about your nonprofit, and then share those posts on your page. 

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