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Create a tagline or two that you can use in social media and email messaging. For example, a nonprofit that raises money to preserve botanical gardens might use, "Help us grow in 2021!"
Establish important key facts: an example of a beneficiary who you've helped this year, an impressive statistic, fast facts that you can turn into a graphic, a heartwarming testimonial from a board member or volunteer, etc. These will add the personal and real touch to your communications.
People are looking for connection! Think of ways you can engage supporters throughout the giving season. Think of mini-activities, like a pen pal club, Zoom webinar or discussion, weekly Facebook livestreams with various board members and supporters, Q&A sessions, giveaway on social media, virtual race or challenge, a GivingTuesday ambassador program, small outdoor events, or volunteer activities.
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