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How to Host a Turkey Trot

Prepare for anything. Moorestown, NJ 08057 US

Plan for SWAG

Everyone loves swag. How are you distributing yours?

Pickup vs Shipping

  • Local Pickup
    • No shipping costs
    • Can drive traffic to a local sponsor
    • Easier for size exchanges
    • Not possible for out-of-towners
  • Shipping All Swag
    • Convenient for participants
    • Shipping is costly
    • Delivery can be unreliable
    • Swag packages are time-intensive to prepare
  • Half/Half
    • Makes everyone happy
    • Limits shipping costs
    • Difficult to track and manage

 

Shipping Considerations

Shipping is hard. A few things to keep in mind:

  • Weight: average package is $3.50, but that increases significantly with heavier packages
  • Shape: a t-shirt and medal is easier to ship than a poster or a wine glass
  • Zones: Use shipping software to automatically calculate the shipping zones and subsequent cost
  • USPS Issues: Current USPS delays could mean very late packages. Prepare your attendees for the possibility.
  • International Shipping: International shipping, if you allow it, can be 5-6x the cost of domestic shipping

 

Make Fulfillment Easier

Please don't sit at home writing out shipping labels. There are resources that can help streamline this process:

  • DIY: If you’re keeping shipping in-house, software like Shipstation or ShipEasy can help
  • Contact your Timer: Many timers offer shipping/fulfillment services as a part of their business model
  • Fulfillment Companies: Some swag companies specialize in shipping fulfillment - you can find a few here.

 

Communication is Key (always)

Make sure you know when your items should ship and arrive, and include that information in registration, confirmation emails, and follow-up communications. Additionally, add details right where the swag is featured:

  • For Giveaways, update Additional Details at Race >> Giveaways/Add-Ons >> Giveaway
  • For Add-Ons, update Description at Race >> Giveaways/Add-Ons >> Add-Ons

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