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MISSION

Impact by The Players Company (ITPC) is a non-profit organization that further executes on the mission of The Players Company as a collective committed to helping athletes, investors, and entrepreneurs achieve their full financial potential and positive social impact. ITPC provides financial literacy education, champions innovation and entrepreneurship initiatives, and connects communities to opportunity through partnerships with mission-aligned organizations that foster positive change and build pathways to wealth globally.

VISION

At ITPC, we envision a world where financial empowerment is a universal right, not a privilege. We are committed to building an inclusive future where individuals, regardless of background, have equitable access to the knowledge, capital, resources, and platforms needed to envision, pursue, and sustain financial independence. Our mission is rooted in the belief that true empowerment comes from ownership, education, and opportunity.

ITPC EVENTS & INITIATIVES

By bridging systemic gaps and investing in the potential of underserved and underrepresented populations, ITPC’s initiatives aim to catalyze meaningful change that drives economic mobility, personal agency, and community transformation on a local and global scale.

HOOPS & ICONS


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INITIATIVE-BASED FUNDRAISERS

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ORGANIZATIONAL PARTNERSHIPS

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CHARITABLE DONATION
DRIVES

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UPCOMING EVENTS

ITPC Launch @ Art Basel

Hoops & Icons 2026

Board of Advisors

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Tom Zheng

Co-Founder & CEO, 
The Players Company

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Tanisha James

General Counsel,
The Players Company

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Sheldon Day

Co-Founder & President, 
The Players Company

Impact by The Players Company is a project of United Charitable, a registered 501c(3) nonprofit organization EIN #20-4286082. In accordance with IRS regulations, your transaction is tax-deductible to the fullest extent permitted by law. United Charitable has exclusive legal control over the assets contributed.

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