MISSION
Impact by The Players Company (ITPC) is a non-profit organization that further executes on the mission of The Players Company as a collective committed to helping athletes, investors, and entrepreneurs achieve their full financial potential and positive social impact. ITPC provides financial literacy education, champions innovation and entrepreneurship initiatives, and connects communities to opportunity through partnerships with mission-aligned organizations that foster positive change and build pathways to wealth globally.
VISION
At ITPC, we envision a world where financial empowerment is a universal right, not a privilege. We are committed to building an inclusive future where individuals, regardless of background, have equitable access to the knowledge, capital, resources, and platforms needed to envision, pursue, and sustain financial independence. Our mission is rooted in the belief that true empowerment comes from ownership, education, and opportunity.
ITPC EVENTS & INITIATIVES
By bridging systemic gaps and investing in the potential of underserved and underrepresented populations, ITPC’s initiatives aim to catalyze meaningful change that drives economic mobility, personal agency, and community transformation on a local and global scale.
INITIATIVE-BASED FUNDRAISERS
ORGANIZATIONAL PARTNERSHIPS
CHARITABLE DONATION
DRIVES
UPCOMING EVENTS
ITPC Launch @ Art Basel
Hoops & Icons 2026
Board of Advisors
Tom Zheng
Co-Founder & CEO,
The Players Company
Tanisha James
General Counsel,
The Players Company
Sheldon Day
Co-Founder & President,
The Players Company