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This scenic, day-long ride is the perfect challenge for cycling enthusiasts and those taking up the challenge of their first century ride! Riders will head east and encounter around 4,000 feet of elevation gain and be supported by seven rest stops.
Open to ages 18+.
Start Time:
7:00am CDT
End Time:
5:00pm CDT
Registration:
Registration Opens February 4, 2026 at 12:00am CST
Price:
$125 $95.00 Race Fee
Registration:
Price increases
to $125.00
after February 28, 2026 at 11:59pm CST
Registration Starting
Registration Ending
Price
February 4, 2026, 12:00am CST
February 28, 2026, 11:59pm CST
$125 $95.00 Race Fee
March 1, 2026, 12:00am CST
August 31, 2026, 11:59pm CDT
$125.00 Race Fee
September 1, 2026, 12:00am CDT
September 27, 2026, 7:00am CDT
$130.00 Race Fee
100K Route
A day-long ride that is a perfect challenge for experienced riders and newer riders alike. This route heads east with around 2,500 feet of elevation gain and riders will find support at five rest stops.
Open to ages 18+.
Start Time:
7:30am CDT
End Time:
5:00pm CDT
Registration:
Registration Opens February 4, 2026 at 12:00am CST
Price:
$115 $90.00 Race Fee
Registration:
Price increases
to $115.00
after February 28, 2026 at 11:59pm CST
Registration Starting
Registration Ending
Price
February 4, 2026, 12:00am CST
February 28, 2026, 11:59pm CST
$115 $90.00 Race Fee
March 1, 2026, 12:00am CST
August 31, 2026, 11:59pm CDT
$115.00 Race Fee
September 1, 2026, 12:00am CDT
September 27, 2026, 7:30am CDT
$120.00 Race Fee
50K Route
The mid-distance route – not too long and not too short! Bikers will head east through our local communities and take on around 1,500 feet of elevation gain. Three rest stops are along the route for participant support.
Start Time:
8:45am CDT
End Time:
5:00pm CDT
Registration:
Registration Opens February 4, 2026 at 12:00am CST
Price:
$75 $60.00 Race Fee
Registration:
Price increases
to $75.00
after February 28, 2026 at 11:59pm CST
Registration Starting
Registration Ending
Price
February 4, 2026, 12:00am CST
February 28, 2026, 11:59pm CST
$75 $60.00 Race Fee
March 1, 2026, 12:00am CST
August 31, 2026, 11:59pm CDT
$75.00 Race Fee
September 1, 2026, 12:00am CDT
September 27, 2026, 8:45am CDT
$80.00 Race Fee
25K Route
A great route for bikers of all experience levels! This route gets bikers out onto our scenic country roads while still keeping them close to our main start/finish site. Bikers on this route experience around 650 feet of elevation gain and will be supported by one rest stop halfway into the route.
Start Time:
9:00am CDT
End Time:
5:00pm CDT
Registration:
Registration Opens February 4, 2026 at 12:00am CST
Price:
$65 $50.00 Race Fee
Registration:
Price increases
to $65.00
after February 28, 2026 at 11:59pm CST
Registration Starting
Registration Ending
Price
February 4, 2026, 12:00am CST
February 28, 2026, 11:59pm CST
$65 $50.00 Race Fee
March 1, 2026, 12:00am CST
August 31, 2026, 11:59pm CDT
$65.00 Race Fee
September 1, 2026, 12:00am CDT
September 27, 2026, 9:00am CDT
$70.00 Race Fee
5K Route
Perfect for pedalers of all ages! This route stays within the American Family site and is on a closed road for the ultimate in safety.
Start Time:
12:00pm CDT
End Time:
2:00pm CDT
Registration:
Registration Opens February 4, 2026 at 12:00am CST
Price:
$45 $35.00 Race Fee
Registration:
Price increases
to $45.00
after February 28, 2026 at 11:59pm CST
Registration Starting
Registration Ending
Price
February 4, 2026, 12:00am CST
February 28, 2026, 11:59pm CST
$45 $35.00 Race Fee
March 1, 2026, 12:00am CST
August 31, 2026, 11:59pm CDT
$45.00 Race Fee
September 1, 2026, 12:00am CDT
September 27, 2026, 12:00pm CDT
$50.00 Race Fee
Age Based Discounts for 5K Route
Registration Starting
Registration Ending
Age
Price
February 4, 2026, 12:00am CST
September 27, 2026, 12:15pm CDT
2 and under
$0.00 Race Fee
3 - 12
$25.00 Race Fee
Age based discounts are automatically applied at checkout.
Global Biker
Join the Badger Challenge and our community from anywhere! Our mission to find a cure is a global initiative and we want to ensure our bikers can help from anywhere whether you're an alum who lives across the country or you can't make it on the event day and will ride another day.
Registration:
Registration Opens February 4, 2026 at 12:00am CST
Price:
$45.00 Race Fee
Registration:
Registration ends September 27, 2026 at 11:00am CDT
Registration Starting
Registration Ending
Price
February 4, 2026, 12:00am CST
September 27, 2026, 11:00am CDT
$45.00 Race Fee
Run/Walk
Half Marathon
This scenic route will take you around Sun Prairie, starting and ending at UW Health Eastpark Medical Center where you'll join up with our walkers and bikers for the post-event party. Runners will be supported by aid stations approximately every mile.
Start Time:
8:15am CDT
End Time:
12:15pm CDT
Registration:
Registration Opens February 4, 2026 at 12:00am CST
Price:
$85 $65.00 Race Fee
Registration:
Price increases
to $85.00
after February 28, 2026 at 11:59pm CST
Registration Starting
Registration Ending
Price
February 4, 2026, 12:00am CST
February 28, 2026, 11:59pm CST
$85 $65.00 Race Fee
March 1, 2026, 12:00am CST
August 31, 2026, 11:59pm CDT
$85.00 Race Fee
September 1, 2026, 12:00am CDT
September 27, 2026, 8:15am CDT
$90.00 Race Fee
5K Run
The 5k run is for all ages and ability levels! This route starts and finishes at American Family Insurance Headquarters where you'll join up with our bikers and half marathoners for the post-event party. The entire course will be closed to traffic. Runners will be supported by aid stations approximately every mile.
Start Time:
12:30pm CDT
End Time:
2:00pm CDT
Registration:
Registration Opens February 4, 2026 at 12:00am CST
Price:
$45 $35.00 Race Fee
Registration:
Price increases
to $45.00
after February 28, 2026 at 11:59pm CST
Registration Starting
Registration Ending
Price
February 4, 2026, 12:00am CST
February 28, 2026, 11:59pm CST
$45 $35.00 Race Fee
March 1, 2026, 12:00am CST
August 31, 2026, 11:59pm CDT
$45.00 Race Fee
September 1, 2026, 12:00am CDT
September 27, 2026, 12:30pm CDT
$50.00 Race Fee
Age Based Discounts for 5K Run
Registration Starting
Registration Ending
Age
Price
February 4, 2026, 12:00am CST
September 27, 2026, 12:15pm CDT
2 and under
$0.00 Race Fee
3 - 12
$25.00 Race Fee
Age based discounts are automatically applied at checkout.
5K Walk
The 5k walk is for all ages and ability levels! This route starts and finishes at American Family Insurance Headquarters where you'll join up with our bikers and half marathoners for the post-event party. The entire course will be closed to traffic.
Start Time:
12:45pm CDT
End Time:
1:45pm CDT
Registration:
Registration Opens February 4, 2026 at 12:00am CST
Price:
$45 $35.00 Race Fee
Registration:
Price increases
to $45.00
after February 28, 2026 at 11:59pm CST
Registration Starting
Registration Ending
Price
February 4, 2026, 12:00am CST
February 28, 2026, 11:59pm CST
$45 $35.00 Race Fee
March 1, 2026, 12:00am CST
August 31, 2026, 11:59pm CDT
$45.00 Race Fee
September 1, 2026, 12:00am CDT
September 27, 2026, 12:45pm CDT
$50.00 Race Fee
Age Based Discounts for 5K Walk
Registration Starting
Registration Ending
Age
Price
February 4, 2026, 12:00am CST
September 27, 2026, 12:15pm CDT
2 and under
$0.00 Race Fee
3 - 12
$25.00 Race Fee
Age based discounts are automatically applied at checkout.
Global Runner
Join the Badger Challenge and our community from anywhere! Our mission to find a cure is a global initiative and we want to ensure our runners can help from anywhere whether you're an alum who lives across the country or you can't make it on the event day and will put on those running shoes another day.
Registration:
Registration Opens February 4, 2026 at 12:00am CST
Price:
$45.00 Race Fee
Registration:
Registration ends September 27, 2026 at 11:00am CDT
Registration Starting
Registration Ending
Price
February 4, 2026, 12:00am CST
September 27, 2026, 11:00am CDT
$45.00 Race Fee
Global Walker
Join Badger Challenge and our community from anywhere! Our mission to find a cure is a global initiative and we want to ensure our walkers can help from anywhere whether you're an alum who lives across the country or can't make it on the event day and will walk your distance another day.
Registration:
Registration Opens February 4, 2026 at 12:00am CST
Price:
$45.00 Race Fee
Registration:
Registration ends September 27, 2026 at 11:00am CDT
Registration Starting
Registration Ending
Price
February 4, 2026, 12:00am CST
September 27, 2026, 11:00am CDT
$45.00 Race Fee
This is a service fee for processing your registration. This may be slightly higher or lower per registrant than the amount shown here.
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