Badger Challenge

Sun September 24, 2023 Madison, WI 53783 US Directions

Event Weekend Schedule

Packet Pick Up Times:

Monday, September 18
When: 4:00PM - 8:00PM
Where: REI - 7483 W Towne Way, Madison, WI 53719

*free parking onsite

Wednesday, September 20
When: 10:00AM - 3:00PM
Where: Wisconsin Institute of Medical Research Lobby - 1111 Highland Ave, Madison, WI 53705

*This packet pick up location does not offer free parking.  Public parking is available in lot 76 (2501 University Bay Dr, Madison, WI 53705) for a one time fee of $5.  The Wisconsin Institute of Medical Research Lobby is a short walk.  There is no parking available in front of the WIMR building and violators will be ticketed.  

Friday, September 22
When: 11:00AM - 8:00PM
Where: Cabela's - 1350 Cabela Dr, Sun Prairie, WI 53590

*free parking onsite

Sunday, September 24
When: 6:00AM - 12:00PM
Where: Badger Challenge Site, American Family Insurance Headquarters, 6000 American Parkway, Madison

*follow event day parking instructions


Event Start Times:

  • 100 Mile Bike: 7:00AM
  • Half Marathon: 8:00AM
  • 100K Bike: 9:00AM
  • 50K Bike: 10:00AM
  • 25K Bike: 11:00AM
  • 5K Bike: 12:00PM
  • 5K Run/Walk: 12:30PM

Morning beverages and light refreshments will be available 6:00AM - 10:30AM near packet pickup and registration. 

Post Event Party*:

  • Post-event meal: 9:00AM - 11:00AM (runners only), 11:00AM - 6:00 PM (all)
  • Kids Zone Activities
    • Arts & Crafts: 9:00AM - 5:00PM
    • Face Painting: 10:30AM - 2:30PM
    • Balloon Animals: 10:30AM - 2:30PM

*all times subject to change

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