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A hybrid event should be an advantage in your marketing, not a hindrance. Get creative!
TELL PEOPLE the benefits of your decision to go Hybrid:
It's not easy to host a hybrid event! But (most) runners are grateful for the effort of race directors - especially while their running options are limited. It's worth taking the time to let your participants know why you're going the extra mile for them:
Have you heard that everyone's sick of "virtual"? The numbers don't lie - the demand for virtual is still there - but you can change the way you talk about your event to ensure that people understand why your event is special.
2020 was the year of virtual racing - 2021 is the year of hybrid races. Hybrid may contain a virtual event, but you can separate yourself from the pack by not calling it virtual. Creative wording that focuses on the strengths of virtual include: