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Email marketing can be the most effective way to communicate with your supporters because it’s so widely used. In fact, 99% of email users check their inbox every day — some even checking 20 times a day. For nonprofits wondering what a good email open rate is, the average is 20.94%, so you should aim for that. Whether you’re using MailChimp, Constant Contact, or GiveSignup | RunSignup's free email marketing, it’s important to plan your email appeals early, establish your GivingTuesday email list, and automate emails leading up to Giving Tuesday.
Below is your complete guide to when you should send out your email communications to make planning and asking this GivingTuesday easier than ever: