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Email is still a vital way to reach supporters. Whether you are using MailChimp, Constant Contact, GiveSignup | RunSignup's free email marketing, or another email platform, it is essential to figure out a plan for automating emails and creating a list of supporters that you can reach leading up to Giving Tuesday.
Around a month out, you can start sending emails about Giving Tuesday, or you could opt to include the info in your monthly newsletter. As Giving Tuesday approaches, increase the frequency of your Giving Tuesday emails. It's important to include specific and meaningful content (like case studies, testimonials, and interviews with board members or beneficiaries) in these emails along with a clear call-to-action (Donate Now or Become a Fundraiser). If your supporters are interested in reading your emails, they will be interested in donating, too. You don't have to write a novel, either--including graphics with fast facts, images, and other unique content also goes a long way.
Here is a basic email schedule, with some basic templates to get you started:
We’ve never needed our community more, and this #GivingTuesday, we’re shaking things up to empower you to do more for [NONPROFIT NAME]. Like all of us, the impact of COVID-19 has changed the way we operate, so we’re asking you to consider joining us this #GivingTuesday for our [CUSTOMIZED GIVING TUESDAY CAMPAIGN NAME].
How you can help:
Set up a fundraising page (include link)
Share your efforts on social media (include link)
Encourage your friends and family to do the same!
Stay in the loop via our Facebook, Twitter, & IG pages for more updates on [Giving Tuesday Campaign Name]
We're one week away from Giving Tuesday! There's still time to:
In just 24 hours, you can be a big difference for the [nonprofit name] in our mission to how [what is your nonprofit doing to continue to help the community during COVID-19] .
Set up your fundraiser & fundraising goal now! [Link to Become a Fundraiser]
Subject Line: Give now to support [Customized Giving Tuesday Campaign Name]
[Provide a specific example on who relies on the support of the nonprofit and why this gift will help]
Here’s What your Gift can do:
[Use the same customized donation levels to tie in donation amounts to your mission]
$30 [SPECIFIC IMPACT]
$50 [SPECIFIC IMPACT]
$100 [SPECIFIC IMPACT]
Also send simple emails on the day of. Include: